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The sales team at Koerner Distributor, Inc., is a group of more than 40 highly motivated individuals with a common goal: to guarantee total customer satisfaction driving maximum sales. Members of the sales staff are stationed throughout our 47 county territory, allowing them to meet face-to-face with our customers on a regular basis. They listen to what our customers have to say and "set the wheels in motion" to provide the best products and services to meet their needs. Their basic guide remains our company’s strategic plan: enhanced customer service, more frequent delivery, broad-based marketing and training, and open lines of communication.
We have expanded our line to include a variety of nonalcoholic beverages such as Red Bull, bottled waters, sodas, and juices. Not only has this provided more options for existing customers, it has also enabled us to broaden our customer base to include hospitals, government buildings and schools. All members of
our sales staff receive extensive training when they join the team, and they continue training regularly throughout their careers. The Koerner wine and spirits division is viewed as the team of professionals looked to for education, product knowledge and training by the top on and off premise accounts in our market. We set the pace in bringing timely information to our customers about what’s hot and what’s not in the beverage industry. We believe in telling the story of quality and helping our customers raise the bar, selling quality
products and making profits accordingly.
We conduct regular in-house tasting of new wines and new vintages with our wine team and do regular training both on and off premise for our customers. Knowledge is power, and the more knowledgeable our sales force and customer base is, the better the consumers in our area will be served. Our top wine sales people go to California annually to visit with our suppliers and see first hand what is going on in the wine industry.
Winery representatives come in regularly to conduct tasting training, and work with our sales force in the market to further help our customers learn more about wine. That expertise enables our sales force to enjoy high earnings and our company enjoys low turnover and the benefits of having seasoned veterans on our staff.
Our compensation schedule is on a 100 percent performance basis, setting us apart from our competition. We are strong believers in commission-based pay coupled with performance objectives and feel our sales force is the most aggressive around. Each sale and each new product placement rewards our sales force, our company and our suppliers.
In addition, our sales managers supervise the development of effective sales programs for our sales staff. Our hands-on policy requires all managers to work the market on a weekly basis to ensure that the job is done and done right. All sales managers are bonused each trimester if they hit target objectives, including sales goal and sales staff accountability. We maintain a 4 to 1 salesperson to sales manager ratio. Sales personnel at Koerner Distributor, Inc. have played instrumental roles in making us one of the fastest growing companies in the distribution industry and the largest company in our marketing area. Each year of our existence has been marked by an increase in sales. We are confident that this growth will not just continue in years ahead but will accelerate.
We also differentiate ourselves from our competition by these
important reasons:
• Calling on all A, B and C size accounts weekly with no minimum purchase
requirements or order quantities. Most A accounts are called on twice
weekly. No matter who the customer or what his size our commitment
ensures that all customers receive the product they need when they need
it. This service is made possible by our centrally located warehouses,
which affords the ability to ‘hot shot’ product when needed. We leverage
our strong beer franchise to ensure the best distribution to all accounts.
We do not tell-sell any accounts.
• Having separate and established sales forces for our beer products, our
NA products and our wine and spirits products.
• Fostering a family culture business environment that is hands-on and
people oriented.
• Living, working and playing in our markets:
We are the "Home Town Boys" in our market. |
