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The most important goal of Koerner Distributor, Inc. is to attain maximum distribution and sell through of its brands by functioning as a total marketing company. Strong emphasis has always been placed on improving the number of facings in retail accounts and positioning our brands at eye-level locations on the shelves. On-premise accounts always receive priority attention as we feel that brands are built in these accounts.
A second and equally important function is to have ongoing full-scale marketing programs to aid retail movement of brands. Wine tastings, winemaker dinners, sampling and on-premise nights are a frequency in our marketplace. Floor stacking, bins, signs, counter displays, back-bar pieces, and the like are utilized effectively and monitored by our supervisors to ensure they are neat, appealing and current. We have very specific and stringent written objectives, detailing our execution standards at retail.
A third goal is to carry adequate inventories of all brands at all times to meet the needs of our customers and our supplier partners.
Koerner Distributor, Inc. has excellent capital backing to maintain modern and efficient warehousing, offices, technology, and a most aggressive service policy, satisfying a fourth important function. Koerner Distributor, Inc. reviews its service policy every year, ensuring southern Illinois' largest sales force maintains its competitive advantage in the marketplace with unequalled vertical call coverage. |
